MARKETING RESOURCES
FOR THE NON-PROFIT ARTS
The 2009 Wallace Foundation Study. Changes in technology, demographics, leisure time options and our economy
have made vast differences to the way the arts are able to connect with audiences. The study highlights the creative new marketing and programming that works (PDF file).
• The 2009 Americans for the Arts' "National Arts Marketing Project"
An excellent resource for the latest information on arts marketing.
• Brian Solis, "The Role of Facebook and Twitter in Social Media Marketing"
Feb. 5, 2010 - A discussion of statistical payback on new forms of socil media
• McMath Article: "Local Theatre Press" (PDF file) - Last updated 1/28/11